Blue Atoll: the Pantone color for autumn/winter 2023-2024

Pantone, the global color authority, had already announced that stylists around the world would use a ‘fresh, vibrant and invigorating’ color palette for 2023, inspired by unconventional color combinations and celebrating freedom of spirit and expression. Colors with essential and refined tones, capable of establishing themselves beyond time.

The color miscellanies presented at London Fashion Week Fall/Winter 2023-2024 were described by Leatrice Eiseman, Executive Director of the Pantone Color Institute as ” a new free-style approach characterized by witty individual looks, unconventional pairings and deep color mixes.”

This is the case of Blue Atoll, a shade which with its references to the sky and the sea is perfect for adding a touch of freshness and serenity to our winter wardrobe. An intense and captivating shade that immediately became a fashion trend for this autumn 2023 and winter 2024.

And why not then try to imagine it in our homes, contextualizing this lively Blue Atoll in environments different in style, but united by refinement and chromatic personality?

Halfway between blue and light blue, this color which evokes the atmosphere of a tropical island can be easily combined for example with other shades of blue, with greens and yellows, but also with cold colors, with golden details and with natural materials such as wood and stone… in short, a good ally for creating an interior design that will not go unnoticed, but also the best prelude to the summer that now seems so far away.

Here are some Blue Atoll proposals from our brands.

ARTWORK ITALIAN HERITAGE by KERASAN