ATELIER NIERI DEBUTS ON THE MIDDLE EAST MARKET

The leading Tuscan company opens two representative offices in Dubai and Abu Dhabi

With the UAE personal luxury goods market continuing to grow and doubling its value compared to 2020, Atelier Nieri, global ambassador for the most exclusive Made in Italy products, prepares to debut its collections in Abu Dhabi and Dubai. Alongside other leading furniture manufacturers, the Tuscan firm has been selected by the Italian
Chamber of Commerce to become part of an internationalisation project and form a network aimed at promoting Italian style and the fine quality of our products in particularly sensitive and receptive markets, such as the UAE and Arabia. The project seeks to showcase the best of Made in Italy products and create opportunities for growth in terms of relationships and future projects in an area with extremely high potential for growth.

Rather than two showrooms, two sale offices are to open with a comprehensive focus on the local market for high-end projects, developing in situ contacts with dealers, architects and contractors. This marks an important achievement for Atelier Nieri, who have worked for nearly 100 years with dedication and a passion for craftsmanship to create sofas and upholstered furniture of tailored quality. A concrete expression of that Italian style which has brought the country fame and appreciation throughout the world, from fashion and food to design.

“I’m very satisfied”, says Maurizio Nieri, creative director of Atelier Nieri, “with this opportunity
offered to us by the Chamber of Commerce, and which will introduce our brand and our products
to what is currently the most dynamic luxury market. Our collections express that particular
refinement and aesthetic appeal that we know is very popular in the Arab world, and so we feel
more than ready to take on this new global adventure.”

The Abu Dhabi promotional office is located in Al Khalidiyah, one of the city’s most popular and
central districts, home of the Mall of the same name and the focus of a major construction boom with the building of skyscrapers and luxury private villas.
The Dubai representative office is located in Downtown Dubai: the bustling heart of the city, a
constantly evolving centre and home to numerous landmarks and world-famous attractions, such as the Burj Khalifa, the Dubai Mall and the Dancing Fountains.

The addresses are as follows:
Abu Dhabi office:7th Floor – CI Tower – Khalidiya Area, Abu Dhabi
Dubai office: 48 Burj Gate.10th Floor, room #1001, Downtown, Dubai. Tel +97143216260

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ATELIER NIERI: SOFAS, IDEAS AND DESIGNS
“Before it is a product, Atelier Nieri is a design approach.”
Maurizio Nieri, third generation and current Creative Designer at Atelier Nieri, identifies a culture
of craftsmanship, design expertise, a strong work ethic and technical knowledge as the company’s foundations.
Day after day, the company reiterates and enriches its creative and quality value with a unique
and distinctive lifestyle range: a range formed from a wide variety of products with a contemporary feel, yet crafted with the utmost respect for the values of traditional craftsmanship on which the company is built.
At Atelier Nieri, the raw materials are processed and crafted with skill and creativity, resulting in
products that rightly represent worldwide the best of Italian style and the pleasure of exclusive, refined living.
This is why one of the pillars of Atelier Nieri production is customisation: each sofa, despite its perfection, can be tailored to meet the specific needs and desires of the customer. Atelier Nieri can provide custom sizes, finishes and details of any kind, making each sofa a true one-of-akind.

To download the press kit complete with high-resolution images you can link to https://bit.ly/44w2kDX